Empowering women in South Africa: The Clover Mama Afrika baking initiative
Mama Nolitha Ndalasi from Khayelitsha and Felicity Maluleke.
Image: Supplied
The Mama Africa programme equiped participants to transform their new skills into thriving income-generating ventures within their communities.
Image: Supplied
Clover Mama Afrika empowered women across South Africa through practical skills training that fosters independence and sustainable livelihoods.
Image: Supplied
The kitchens at Clover Mama Afrika were recently alive with the aroma of freshly baked pies and pastries - all in the spirit of empowerment.
A group of determined women, known as the "Mamas", successfully completed an intensive pies and pastries training programme designed to help them build sustainable sources of income.
Under the guidance of skilled instructors, the Mamas mastered the art of baking both savoury and sweet treats. However, the initiative went far beyond teaching recipes; it provided essential tools for economic independence. Each participant will return to their community equipped to launch small baking ventures, using their new expertise to support their family and inspire others.
The programme included a mini workshop on costing and profit calculation. This vital session taught the women how to price their baked goods correctly by factoring in ingredient costs, labour, and profit margins. With this knowledge, they can transform their new skills into profitable micro-businesses.
“We believe in nurturing skills that lead to independence,” said Rika Haasbroek, Clover’s manager of corporate social investment. “By combining practical training with business insight, we equip our Mamas to thrive, not just survive.”
The training forms part of Clover Mama Afrika’s ongoing mission to uplift women across South Africa through education, skills development, and community support. Each pie baked symbolises more than a meal - it represents progress, dignity, and opportunity.